Digital FMCG retail: The FMCG retail industry is undergoing profound changes, from the traditional store-based sales method to a model that emphasizes both stores and online stores, or is based on online sales.
Industry characteristics
Fashion Clothing | Boutique | Food
- The traditional channels of fast moving consumer goods are highly dispersed and widely distributed in various line-level markets
- The competitive multi-channel retail market in the fast-moving consumer sector
- Too many levels in the traditional channel supply chain cause low efficiency, and channel profits are consumed by layers
- The B2B platform business in the fast-moving consumer industry is still in its infancy, and brands that have begun to test the water are full of expectations for its market prospects
The challenge
Challenge
- Online and offline integrated omni-channel shopping has become the mainstream consumption method
- Consumers look forward to "Scene-triggered shopping" anytime, anywhere.
- Embedded in B2C e-commerce, social media-centric consumer interaction
- Increased demand beyond standard products and regular services
- Data-driven deep personalization
Transformation
- O2O-based new retail
- Multi-channel digital integrated marketing
- Redefine the customer experience of consumers in the FMCG field
Solution
Member Management Platform
Fan and member grading, points redemption
E-commerce integration platform
Data integration with e-commerce platforms such as Tmall, Taobao, JD, Suning.com, Amazon, etc.
Digital marketing platform
Integrate with social media data such as Weibo, Social media, Baidu, Renren, Youku, Facebook, Twitter, LinkedIn, LINE, etc.
Social media Smart Application Platform
Social media issuance of red envelopes, on-site gift exchanges, smashing the golden egg turntable, and other entertainment market activities
Multi-channel customer service platform
Support 400 telephone mail, website Social media and other customer contacts interaction
Artificial Intelligence Platform
Salesforce Einstein image recognition, data discovery
Successful customer
