Digital real estate: In the Internet era that emphasizes customer experience, how to transform into a truly customer-centric customized company will become a major issue in the real estate industry.
Industry characteristics
Real Estate | Commercial Office | Property | Home Decoration | Internet | Industrial Park
- The industry has entered a mature stage and needs to improve efficiency and reduce costs
- The industry is facing a major transformation and urgently needs to accelerate the transformation through Internet technology
- The industry has a certain degree of market concentration, and the beacon effect of leading companies is obvious, which can effectively lead the transformation of the industry
The challenge
Challenge
- The real estate industry has gone from "Platinum Age" to "Silver Age"
- IT infrastructure investment has dropped sharply, and software investment has risen sharply
- Cloudization, platformization, mobilization, and Internet of Things have become new trends
- For real estate developers and property companies to occupy the position of traffic and operating profitability, they need the implantation of the Internet and the improvement of operating capabilities
Transformation
- Change from sales to service
- Establish customer-centric information construction
- "Zero-distance" contact of omni-channel customer contacts
Solution
Real estate consultants and case managers use APP to work, convenient customer management and complete housing information, and improve detailed case management
Provide a convenient platform for owners, brand fans and friends who are concerned to recommend real estate to potential customers in need, increase the stickiness of the owners and expand sales channels
Using social media service accounts to provide owners with housing collection, warranty, complaints, etc., and through the background and APP to instantly connect customer service engineers to provide services, greatly improving customer satisfaction
Specially tailored for community life, covering all kinds of property matters processing, and at the same time opening up social resource links, realizing online social third-party service implantation and community online shopping malls and other value-added services, providing owners with more comprehensive and in-depth Property Service
Realize the whole process of business customer investment promotion, customer value rating, risk rating, brand management, etc.
Open up the real estate group's multi-format membership system, including real estate, property, commercial, office building, long-term rental, hotel and other customer files unified membership management system
Data acquisition, data processing, data push BI large screen display
Successful customers
