Digital medical equipment: The pharmaceutical industry is an important part of my country's national economy. It is a combination of traditional and modern industries, but there are still many problems.
Industry characteristics
Medical equipment | Biochemical pharmaceuticals | Medical consumables | Medical reagents
- Products and services are highly professional
- Large quantities of after-sales maintenance and consumables
- Not many customers, but large output value
- Many distributors
- Strong competition from international companies enters
Challenges faced
Challenge
- Customer loyalty is getting lower and lower
- The effectiveness of marketing activities decreases and costs increase
- It is difficult for medical representatives to control and improve their ability
- Rising raw materials and costs bring pressure on profitability
- It is necessary to accurately calculate the drug sales and decision analysis in a timely manner
Transformation
- Improve sales efficiency
- Drive end customer marketing
- Promote terminal outlets to promote
Solution
Marketing promotion
For the management of exhibitions and marketing activities in the medical industry, online advertising obtains sales leads through tracking activities to automatically access business opportunities and increase conversion rates
Mobile sales representatives, improve sales efficiency
Start with the basic business process of the company, and build the company's unified sales process, market management process, sales management process, and customer satisfaction process management. Let online sales know the status of customers in real time and achieve the highest sales efficiency
Customer 360 and Key Account Management
Improve the whole life cycle system of "recruitment", "education", "transfer" and "retention" from potential customers to loyal customers; with the help of a unified customer platform, set up a grading system for hospitals and doctors, according to certain and configurable Calculate the grades of hospitals and doctors according to the rules, so as to generate corresponding visit tasks
Distribution management establishes a channel portal and an online self-service order system
Real-time business opportunities and service requests are obtained by establishing a channel portal, price application and channel inventory status, and replenishment can be made in time. For standard products and consumables, replenishment can be automatically placed online to increase revenue
Improve the omni-channel customer service system
Large and medium-sized equipment generally involves after-sales installation, modulation, and acceptance processes, and products involve after-sales maintenance management and maintenance management
Data analysis support strategy
Powerful data analysis system, real-time analysis of customer, sales, product data dynamics, accurate analysis to assist decision-making
Successful customers
