Digital industrial manufacturing: The popularity of social media and mobile devices has broken the boundaries between enterprises and customers. If the manufacturing industry wants to succeed tomorrow, it must become a social enterprise today.
Industry characteristics
Large machinery | Instruments and equipment | Instruments and equipment
- New machine sales cycle is long, maintenance business opportunities are many
- The customer output value is large, the number of customers is not many
- Large amount of after-sales maintenance and long maintenance cycle
- Weak supply chain linkage
- Difficult sales forecast
The challenge
- Transform from a current marketing-oriented enterprise to a customer demand-oriented enterprise
- When the customer contact update is out of date, there are many resigned and repeated contacts
- Using telephone sales, there is no unified platform and CTI equipment for recording and outbound calls and recording
- Sales types are more complicated, with direct payment customers; stored-value card customers; after-school payment customers, the final accounting for each course is more complicated
- The business system cannot be integrated with the current mainstream social media, such as social media
Solution
Marketing promotion
Manage industrial manufacturing exhibitions and marketing activities. Online advertising can automatically access business opportunities through tracking activities to obtain sales leads, thereby increasing conversion rates
360-degree information of customers and equipment assets
Improve customer 360-degree information in the system to avoid the loss of personnel and customers. The customer’s asset information is perfected to ensure subsequent business opportunities
Closed loop of new equipment business opportunities and maintenance and renovation business opportunities
A unified mechanism for obtaining and distributing business opportunities, establishing dynamic stage management of business opportunities, effectively increasing the conversion rate of business opportunities
Project bidding and contract management
Manage the project initiation, bidding plan, bidding process, results, etc., effectively improve the efficiency of bidding management; conduct online technical and contract approval for customized products to improve efficiency
Improve the omni-channel customer service system
Large and medium-sized equipment are generally involved in after-sales installation, modulation, and acceptance processes, and products are involved in after-sales maintenance and repair on-site services
Data analysis support strategy
Powerful data analysis system, real-time analysis of customer, sales, product data dynamics, accurate analysis to assist decision-making
Successful customer
